LUWAI
AI Training · Media & marketing agencies
AI training for media and marketing agencies.
Content production at scale, editorial workflows, personalization, prospecting: AI applied to an agency's daily work, with client deliverables to show for it.
LUWAI's AI training for marketing agencies is built for media, marketing and communication agencies that want to produce more, faster, without diluting quality. We work on your formats, your clients and your editorial chain.
Qualiopi-certified, OPCO fundable. Real, numbers-backed agency cases. Practitioners from X-Polytechnique × HEC.
In brief
- Qualiopi-certified
- OPCO fundable
- Real, numbers-backed cases
- X-Polytechnique × HEC practitioners
Qualiopi-certified, fundable via your OPCO and the CPF.100+
articles produced in a single weekend (media agency case)
5x
faster publishing after automating the editorial workflow
6%
reply rate on AI prospecting, 3x the sector average
Format & funding
A tailored day, fundable
A seven-hour day, up to 20 participants, on-site in Paris, remote or hybrid, 100% tailored.
Qualiopi-certified, fundable via OPCO and CPF. Price: EUR 3,000 excl. tax per day.
The reality
The frictions specific to agencies
An agency isn't looking to discover AI: it's looking to deliver more quality content, faster, at a held margin. That's exactly what the training targets.
Volume, on tight deadlines
The volume of content to deliver keeps rising while client deadlines tighten. The editorial chain seizes up as soon as the pace climbs.
Personalization at scale
Every client, every channel expects tailored content. Adapting and personalizing by hand costs hours the team doesn't have.
Editorial consistency
The higher the volume, the harder it becomes to hold a consistent editorial line across every format and every client brand.
Margins under pressure
Without a productivity lever, the only adjustment variable is hiring. Margins tighten and the management load grows.
Train or automate
Train, or automate your workflows?
You can train your teams to use AI (this page), or entrust us with building your editorial and production workflows. Often, the two complement each other.
See our custom automations.
By use case
What AI changes inside an agency
01
Produce content at scale
Articles, posts, multi-format variations, visuals, adaptation per client and per channel. Real case: Social Army doubled its content output in 8 weeks.
02
Industrialize the editorial workflow
From idea to published draft: quality control, content detection, formatting. Real case: a media agency automated its editorial workflow (content control and WordPress drafts), going from 10-minute checks to instant validations, 100+ articles produced in a weekend and publishing 5 times faster.
03
Feed the agency's prospecting
AI-personalized cold outreach, qualified leads for your offers. Real case: a marketing training firm reached over 6% reply rate (3x the sector average) and 5 to 10 qualified leads per month.
Proof
The proof, agency-side
Our clients don't leave with slides, but with automated workflows and hours saved. Three agency cases, with the numbers.
Qualiopi-certified · France Num Activator · Google rating 5.0 · 500+ professionals trained.
Media agency
Editorial workflow
Automated editorial workflow, 100+ articles in a weekend, publishing 5x faster, delivered in 3 weeks.
Social Army
Digital marketing
Content output doubled in 8 weeks, +40% to +60% productivity, AI-first culture.
Marketing training firm
AI prospecting
AI cold outreach, 6%+ reply rate (3x the average), 5 to 10 qualified leads per month.
« We don't teach you AI. We put it to work in your editorial chain. »
Why LUWAI
Why LUWAI
01
Practitioners, not theorists
Practitioners from X-Polytechnique × HEC, specialists in SMEs and agencies.
02
Real, numbers-backed agency cases
Real editorial and marketing cases with figures, not generic examples.
03
Verifiable trust
Qualiopi-certified, France Num Activator, Google rating 5.0, 500+ professionals trained.
04
Neutral on tools
ChatGPT, Claude, Gemini, Perplexity: we recommend what serves your chain, not a vendor.
Practical informationActivateur France Num
Certified, fundable, accessible.
Activateur France NumFormat
On-site (Paris), remote (Zoom/Teams) or hybrid.
Financing
Qualiopi-certified, fundable via your OPCO and the CPF.
Access time
5 business days after signing the agreement. Shorter lead time possible on request.
Accessibility
Training accessible to people with disabilities. Accessibility contact: contact@luwai.fr
Frequently asked
What agencies ask us
Who is this training for?
For media, marketing and communication agencies (leaders and teams), as well as studios and freelancers that produce content at scale.
Does it cover image and video generation?
Yes, depending on your needs: image generation and editing, video assistance, alongside editorial production.
What about the risk of generic or low-quality content?
That's central: the training teaches you to keep your editorial line and your added value; AI accelerates production without standardizing quality.
Can we industrialize our editorial calendar?
Yes. We work on your real chain, from idea to published draft, as in our media agency case (100+ articles in a weekend).
Which tools are covered?
ChatGPT, Claude, Gemini, Perplexity and visual generation tools, plus an introduction to automation. We stay neutral.
Is it suitable for a small agency or a studio?
Yes. Our references are SME-sized organizations, not large groups.
How long and how many participants?
A seven-hour day, up to 20 participants, on-site, remote or hybrid.
Is it fundable?
Yes. Qualiopi-certified, the training opens OPCO funding and the CPF for certain individual paths.
Can you build our workflows?
Yes. Beyond training, we automate your editorial and production workflows on a custom basis. See our automation page.
How is it different from a generic marketing training?
We start from your formats, your clients and your editorial chain, with real, numbers-backed agency cases. A generalist training stays theoretical.
Free call · No commitment
Produce more, without diluting quality
A free 30-minute diagnostic to spot your agency's highest AI-ROI workflows.