Checking a Salesforce customer record without leaving Gmail, or generating a HubSpot report directly in Google Sheets: this is now possible. In mid-September 2026, Google announced that Gemini connects directly to seven business tools widely used by small and medium businesses. A second announcement, on September 17, 2026, added the ability to build no-code automations between those same tools. Here is what these two updates concretely change for a company without a dedicated technical team.
In brief
- Since mid-September 2026, Gemini in Google Workspace connects to Asana, Atlassian Rovo (Jira/Confluence), HubSpot, Mailchimp, Monday.com, QuickBooks and Salesforce through the MCP protocol.
- The assistant can search and display information from these tools directly inside Gmail, Docs, Sheets, Slides, Drive and Chat, without copy-pasting files.
- On September 17, 2026, Google added third-party connectors to those same apps, plus Confluence, Jira and Slack, to Workspace Studio (its no-code automation tool), along with webhooks.
- Access requires a Business Standard/Plus or Enterprise plan, and an administrator must first enable the feature for the organization.
- These connectors are currently read-only: Gemini looks up data, it does not automatically modify it yet.
What's changing: Gemini enters your business tools
Until now, a sales rep who wanted to check a Salesforce record while replying to an email had to open a second tab, search for the record, then come back to Gmail to copy the information manually. According to the update published on September 15, 2026 on the official Google Workspace Updates blog, Gemini can now query Asana, Atlassian Rovo, HubSpot, Mailchimp, QuickBooks, Monday.com and Salesforce directly, thanks to the Model Context Protocol (MCP), a technical standard that lets an AI assistant talk to third-party software securely.
In practice, the assistant can fetch information from these systems while you work in Gmail, Google Docs, Sheets, Slides or Chat, within the access rights your administrator has granted it.
The admin enables the feature
The user connects a tool
Gemini queries the connected tool
Nothing leaves the tool without permission
Workspace Studio: automating without writing code
The second announcement, published on September 17, 2026, concerns Workspace Studio, Google's tool for building automations (called "flows") without developer skills. Four new capabilities were added: custom starters (real-time triggers), custom steps via Apps Script, third-party integrations in beta (Asana, Confluence, HubSpot, Jira, Mailchimp, QuickBooks, Salesforce, Slack), and webhooks to send data to an external service.
September 15, 2026
Gemini connectors announced
September 17, 2026
Workspace Studio expands
September 21, 2026
Rapid Release rollout
September 30, 2026
Scheduled Release rollout
In practice, an SME will be able to build, without a developer, a flow that triggers an action in Google Sheets as soon as a deal changes status in Salesforce, or that sends a webhook to a billing tool whenever a Google Form is submitted.
Before / after for an SME
Before these announcements
Since September 2026
How this compares to existing no-code tools
| Approach | Main cost | Technical skill required | Where it lives |
|---|---|---|---|
| Gemini + Workspace connectors | Included in an eligible Business/Enterprise plan (Standard, Plus) | None, once enabled by IT | Directly inside Gmail, Docs, Sheets, Chat |
| Workspace Studio (flows) | Included in an eligible Workspace plan | Low (no-code interface) | Workspace Studio console |
| Zapier / Make / n8n | Separate subscription, often priced per automation | Low to medium | Independent third-party platform |
What to check before enabling connectors
Ask your Google Workspace administrator to check, in the admin console, exactly what data each connector can read, and for which employees. Workspace Studio's third-party integrations are still in beta: test them on a non-critical flow first.
What this concretely changes for an SME
Three simple use cases become accessible without a developer:
- Faster customer support. A sales rep replies to an email in Gmail while asking Gemini for the account's status in Salesforce, without switching tabs.
- Automatic marketing reporting. A Workspace Studio flow can feed a Google Sheet from HubSpot or Mailchimp campaigns on a regular schedule.
- Simpler invoicing follow-up. A webhook triggered from a form or spreadsheet can notify QuickBooks or another management tool, without manual intervention.
Limitations to keep in mind
In fairness, a few caveats apply before turning these features on:
- Gemini connectors are read-only at launch: they look up data, they do not automatically change it inside your CRM or accounting tool.
- Access depends on a paid Google Workspace plan (Business Standard/Plus or Enterprise) and administrator activation: nothing is available by default.
- Workspace Studio's third-party integrations are in beta: their behavior may still change before general availability.
- Each connected tool (Salesforce, HubSpot, QuickBooks...) keeps its own access rules: connecting Gemini does not automatically widen what an employee can see.
FAQ
What can Gemini do with Salesforce or HubSpot?
Since mid-September 2026, Gemini in Google Workspace can search and display information from Salesforce, HubSpot, Asana, Mailchimp, Monday.com, QuickBooks and Atlassian Rovo, directly inside Gmail, Docs, Sheets, Slides or Chat. This is currently a read-only capability.
Do I need a developer to use Workspace Studio?
No. Workspace Studio is designed as a no-code tool: the new third-party integrations and webhooks, announced on September 17, 2026, extend an already existing visual interface for building automations.
Which Google Workspace plans give access to these features?
Gemini connectors and Workspace Studio require a Business Standard, Business Plus or Enterprise plan (Standard or Plus). An administrator must then explicitly enable the integrations before teams can use them.
Is my data safe if I connect my CRM to Gemini?
Access remains governed by the permissions already defined in each connected tool and by the authorizations enabled by the Google Workspace administrator. Connectors are read-only at launch, and every user can view and delete their own connections in their Google Account security settings.
No-code automation is moving fast, and not just at Google. To compare available approaches and pick the one that suits your organization, browse our other AI automation resources or see how SMEs similar to yours structured their projects in our customer stories.
